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Using QR Codes to Reach the Busy, Mobile Consumer

QR Codes (Quick Response Codes) are 2-dimensional bar codes that have actually been around since 1994. They have been widely used throughout Japan and in parts of Europe. With the increased adoption of mobile phones, they are increasing in popularity in the United States.

How can you catch the attention of busy, mobile consumers? How can you get them to respond to offers before the opportunity is lost? The answer is quick response codes, or QR codes for short.

You’ve seen them before. They look like black-and-white puzzles or games boards. You may have seen them in magazine advertisements, on billboards, or on the backs of business cards. Although QR codes are typically in black-and-white, they can be created in color, too. They can even include your company logo. Click here to download and read the complete white paper, “Using QR Codes to reach the busy, mobile consumer” sponsored by Interlink One, an innovative marketing solutions leader.