Featured Case Study
PODi Case Studies
We are pleased to feature 2 outstanding case studies in cooperation with PODi. PODi is a global, member-supported not-for-profit organization. PODi’s goal is to drive demand for marketing applications powered by digital print and help members build successful digital print businesses. The current featured case studies are Rosemont College Reconnects with Young Alumni and "The Girl Scouts of America campaign, Support the Sash." These case studies demonstrate the types of campaigns we can help our customers execute using the exact same cross-media technology. To learn more about PODi, please visit www.podi.org.
RSNA Integrated Marketing Campaign Achieves 17.5% Response Rate
The Radiological Society of North America implemented an integrated marketing campaign to drive traffic to their booth during the ECR Conference in Vienna, Switzerland. The campaign components included a Variable Data Postcard, e-mail blasts, and individualized PURL addressing. The campaign focused on contacting members multiple times through varied approaches while utilizing real-time tracking capabilities. A second component to the campaign included a referral page for membership to refer prospective members.
RSNA Drives European Membership
to Trade Show Booth via
Integrated Marketing Campaign
Utilized 3,334 variable data postcards,
Personalized URL, E-blasts and
Real-Time Results Tracking technology
Received 17.5% response rate
Achieved 300% increase in response over previous variable direct mail campaigns
83 new prospective members identified
