Featured Case Study
Robert Morris University Grows Enrollment Through Hyper-Personalized Cross Media Campaign
Robert Morris University (RMU) had the fundamental business objective of convincing high achieving students to select their school for undergraduate study. In the very competitive higher education market, these decisions are both objectively and subjectively made by the students and their families. In addition, 18-year-olds are notorious for not following up, making multiple touches even more critical than usual. To be successful, Robert Morris University needed a way to:
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We are pleased to feature 2 outstanding case studies in cooperation with PODi. PODi is a global, member-supported not-for-profit organization. PODi’s goal is to drive demand for marketing applications powered by digital print and help members build successful digital print businesses. The current featured case studies are "Loyola University Chicago Move-In Manual Eases Students’ Transition" and "Rosemont College Reconnects with Young Alumni."; These case studies demonstrate the types of campaigns we can help our customers execute using the exact same cross-media technology. To learn more about PODi, please visit www.podi.org.
RSNA Drives European Membership
to Trade Show Booth via
Integrated Marketing Campaign
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Utilized 3,334 variable data postcards,
Personalized URL, E-blasts and
Real-Time Results Tracking technology
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Received 17.5% response rate
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Achieved 300% increase in response over previous variable direct mail campaigns
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83 new prospective members identified
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