RSNA Integrated Marketing Campaign Achieves 17.5% Response Rate
The Radiological Society of North America implemented an integrated marketing campaign to drive traffic to their booth during the ECR Conference in Vienna, Switzerland. The campaign components included a Variable Data Postcard, e-mail blasts, and individualized PURL addressing. The campaign focused on contacting members multiple times through varied approaches while utilizing real-time tracking capabilities. A second component to the campaign included a referral page for membership to refer prospective members.
RSNA Drives European Membership
to Trade Show Booth via
Integrated Marketing Campaign
Utilized 3,334 variable data postcards,
Personalized URL, E-blasts and
Real-Time Results Tracking technology
Received 17.5% response rate
Achieved 300% increase in response over previous variable direct mail campaigns
83 new prospective members identified
