Featured Facts
Quite often, people's gut reaction to Twitter is, "No one needs to know what I'm doing" or "I don't care what other people are doing."
While this may be the surface view, Twitter is also a great way to expand your network. In the words of Chris Brogan, Twitter is a useful communication tool that allows you to interact with people around the world in three different ways:
1) Send a short message to a bunch of people publicly
2) Send a short message to a specific person publicly
3) Send a short message to a specific person privately
Twitter is also referred to as a "micro-blogging" service, meaning you can post short updates limited to 140 characters or less. Why?
| • | QR Codes store up to 4,296 alphanumeric characters of arbitrary text. |
| • | In 2011, 75% of the market will have smart phones and have the capabilities to scan QR Codes. |
| • | QR Codes can hold landing pages, videos, demos, purls, and much more. |
| • | While normal bar codes only come in black and white, QR Codes can be any color. |
| • | 58% of Americans with a Twitter account say they send or receive Tweets "rarely or never" |
| • | 20% claim they send or receive Twitter messages "several times a day" |
| • | 7% claim Twitter activity "every day or nearly every day" |
GIVING IT BACK
The American Forest and Paper Association reports that 57.4% of paper consumed in 2008 was recovered for recycling. That's a record.
MULTI-MEDIA MARKETING
Evidence continues to mount regarding the benefits of coordinated multi-media marketing. Third-party research recently sponsored by the Postal Service found that consumers receiving a catalog from a retailer spent 28% more on that retailer's Web site than those who did not receive a catalog.
