Featured Facts

Mobile Marketing

With technology constantly evolving it was only a matter of time before we would be receiving ads on our Smartphone’s. One year ago the trend was to advertise on social media networks, in emails, on website, etc. While these are all still major channels that companies advertise in, mobile marketing has skyrocketed in 2011.

  • 59.0% of marketers plan to invest more in mobile marketing over the next year.

  • Mobile marketing was ranked #2 in overall online marketing priorities of marketers.

  • Mobile Web traffic to high-traffic e-commerce sites grew more than 300% during the 2010 online holiday shopping season.

  • Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile device.

  • More than 70 million US mobile users—roughly 30% of all mobile subscribers—accessed email via mobile device, up 36% from last year.

  • 32% of smartphone users say they have used a QR code from an advertisement they say, 70% said they want to.
Stats & Facts

1. Surprising Truth:
  Consumers receiving a printed catalog are twice as likely to buy online as those who do not.


2. Environmental Impact:
  Reading a daily printed newspaper for 1 year is less harmful to the environment than reading the news online for 30 minutes a day.


3. Advertising:
  In 2011, direct/digital advertising is projected to increase by 6.2% to 163.9 Billion


4. Social Media Update:
• There are 600 million people on facebook today, 50% of those people are actively using facebook.
• Twitter has exploded! The first to achieve 1 billion users it took 3 years, the 2nd time it took 8 days! 40% of tweets on twitter contain links to other sites while 15% of tweets contain questions.
• The “professional” social media network gains a new member every second and 1 million new members every week! There are over 900,000 groups on linkedin.


5. Marketing Driven World:
  The average consumer is exposed to 3,000 marketing messages a day!


6. Direct Mail:
  Spending on direct mail is expected to increase 5.8% in 2011, to $47 billion dollars.